Communication works: Profile #14

Internships are fertile soil for career growth

By Heather Snyman, Program/Grants Coordinator, United Way of Hancock County, (The University of Findlay, Fall 2010)

[Ed's note: Support Heather by dropping by the Spring Starter Seedling Sale from 9 a.m. to noon this Saturday, April 21 at the Community Garden, 1800 N. Blanchard St.  Click on the "Community Gardens" link below to read more about the event.]

When I returned to school a few years ago, I didn’t have a map for my career.  I did believe that one day I would like to work for a nonprofit.

In my senior year, good relationships and good work paved the way for an internship with the United Way of Hancock County.  A few months after the internship ended, they called me for a job interview.

That’s how I became the Program and Grants Coordinator for the United Way of Hancock County’s Halt Hunger Initiative and a Coordinator for the Community Gardens of Hancock County.

This was not something I had ever considered, but I was flexible and resilient enough to accept this as a fit and willing to get the training I needed. Did it matter that in the past my only claim to gardening or being a green thumb was killing a cactus? Not a bit!

Being open-minded, flexible and resilient and continuing to educate myself in new areas will all be part of what goes into the healthy buds I hope to grow on my career tree.

My new role has inspired some food for thought…

If you want to make the most of your internship, think like a gardener.

When observing a beautiful rose or a beautiful budding tree, we don’t often think about what is happening beneath the surface. What we are appreciating above ground is in truth the evidence of a well-formed root system underground.  The healthier the roots, the better the fruit. That’s how I perceive internships, as part of a healthy root system for a fruitful career. They are necessary and vital to positive growth.

  • Choose good soil. Make sure your internship will maximize or complement your course of study and your career goals (Hint: be sure to work your soil not soil your work).
  • Plant at the right time. Be sure to line up your internships as early as you can. The more internships you can experience, the better the root system for career growth.
  • Water appropriately. Make sure you are on time and be prepared. (Hint: Showing up helps too, whether it’s showing up to class or to an internship.)
  • Expect the need to weed, prune and fertilize. Be approachable and teachable. That’s why you’re in school, in an internship, or in an entry-level position.

  • Position yourself to get plenty of sun. Perhaps most importantly, be kind and courteous. While the focus in school is so often on academic performance and achievement, don’t forget what you should have learned at home. At the end of the day we are working with real people with real feelings and in real-life situations. This is something school can’t teach you, it’s a choice you make every day when you walk in the door.  (Hint: Remember individuals are as different as plants. You’ll be more successful if you learn about and can work well with all varietals from impatiens and petunias to pansies and primroses.)
  • Be flexible. A lot of things change when a wind rolls through. If you aren’t able to accept that the internship that you saw on paper is not what you thought it would be, you will snap and potentially lose the opportunity for future employment. Should an internship take a different course than you expected, remember your goals and strive to shape it to complement your path. Just like a root that shoots off in another direction seeking nutrients, unexpected changes in the internship course can actually benefit you in the long run.
  • Be resilient. One has to be ready for floods, drought, failure and the unknown.  New situations are not comfortable, but often the only way out is through.  Accept constructive criticism, learn from your mistakes and recognize that you are growing in the process.
  • Grow. Keep on stretching.  Learn whatever you can about the company you are interning for and look for a way to give something back before you leave that internship. Make your mark.
  • Return nutrients to the soil. Remember to appreciate the gardeners in your life. Pay it back and pay it forward.

Happy gardening!


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Communication works: Profile #18

What goes around comes around

By Niki (Kuhbander) Aldrich CIR, ACIR, CSSR, PRC, Account Manager, The RightThing The University of Findlay, 2002

As an account manager for The RightThing, I’m doing what I love and loving what I do. The RightThing is an ADP company and a top provider of recruitment process outsourcing services. We help Fortune 500 companies in their quest to find top talent.

I am currently managing a team of recruiters working to fill engineering, HR, IT, F&A and R&D positions for The Goodyear Tire & Rubber Company.  We work hard to build relationships with our partners and to help them understand the recruiting process so we can work together to efficiently fill their positions.

Pretty cool gig.  Just last week, I was hanging out in The Blimp. The pic above is me showing off my muscles as I lift it up. Click here for fun Blimp trivia.  Did you know the Blimp weighs over 6 tons…yep, I’m strong.

Speaking of strength, it’s never too early to start building your professional muscles. Below are 10 tips I’ve come up with for new college grads.  I learned many of these lessons the hard way, so I’m sharing them to give others a leg up.

Top 10 Tips to Reach Professional Maturity:

  1. When publishing a resume online, avoid inappropriate words in your email address (e.g., BIgDaddy2@gmail.com or candrinkallnightlong@hotmail.com).  While your friends might think it’s cool, a future employer probably won’t.
  2. Be careful what you post on social media. More and more, recruiters are using social media as a way to reach passive candidates.  So, again, if your friends can see pics of you dancing on tables at spring break, so can your employer.
  3. Understand your audience. There are times to be casual and there are times to be professional.  Assess the situation before you go sending smiley faces in emails to the CEO of a company :)
  4. No one likes a complainer. Don’t bash previous employers or co-workers.  If you have a legitimate complaint, bring a solution to the table with that complaint.
  5. Gossip is something that should be left in college high school. What goes around comes around.
  6. Always be on your best behavior when you are in and outside of work.  You never know who’s watching or listening.
  7. Give credit where credit is due. If you see someone who is doing a good job, tell them.  If you see someone who is not doing a good job, or could be doing a job a little better, tell them. The respect that comes along with bringing a tough situation to the individual themselves instead of to a manager, goes a long way.  Discuss the issue.  If it remains an issue, then follow a chain of command.  Use good judgment on this one of course.  Reverse of that, very important, Admit when you’re wrong.  There’s something to say about someone who says they are wrong and can make changes to correct the action.
  8. Train! Train! Train! Take advantage of any training offered to you that will make you a better person/employee.  And take it seriously.  If you are willing to invest the money or time, invest the attention.  There may be times you are asked to step out of your comfort zone.  What doesn’t kill you will only make you stronger.  Take advantage.
  9. Be confident, not cocky. Be sure of what you say and do.  Lead by example and let your actions and skills prove the type of person/employee you are.
  10. Do what you love and love what you do. When you like what you do, you will make the right decisions to stay in a good place personally and professionally.

In addition to staffing Fortune 500 companies and lifting up blimps, Niki is raising three “enthusiastic” children with her husband in the Findlay area.

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Thanking your lucky ‘stars’

By Stephanie Shoffner, Intern, WTOL News 11

(The University of Findlay, 2012)

Influenced by a few “stars” throughout her college career, Stephanie Shoffner learns first-hand what goes into producing the news during her internship at WTOL News 11, “Toledo’s News Leader.”

With any luck students know what they want to be when they grow up.

Unfortunately for me, I have never been a person with much luck. I had no idea what I wanted to be when I grew up, but there were two things I was sure of—I love to write, and I strongly dislike math. I ended up transferring and changing my major after my freshman year, finding myself majoring in journalism at The University of Findlay. Like I said, I enjoy writing.

  • My advice? Thoroughly think through what you want to do after graduation and plan accordingly. I am graduating on time, but life would have been easier and less stressful if I would have chosen journalism in the first place.

I tackled my first internship in the summer between my sophomore and junior years. It was with a newspaper. I took it even though I was fairly certain I did not want to work for a newspaper.  It turns out it wasn’t for me, but it was a valuable experience.  I wanted more—more flashiness and more excitement than the murmur of reporters’ voices and the police scanner buzzing every hour if we were lucky. (It was a small town)

  • My advice? Keep an open mind. You don’t know if you will like something unless you try it.

Fortunately, there was a light at the end of the tunnel. I thought about giving up, I will admit that, but with supportive professors and family I kept searching. Then one day I signed up for a broadcast newswriting class taught but by “Ohio’s Best News Man,” courtesy of the professional-in-residence program at UF.

I had the opportunity to study under Jerry Anderson, award-winning news anchor from WTOL News 11. This was not my first taste of broadcasting. Working on campus with PulseTV around the same time had piqued my interest. This class sealed the deal.

Several professionals from the station visited as guest speakers. One was a news producer. This is where my interest in being a producer began.

I learned from the Egg McMuffin® of newscasters. Jerry Anderson brought a large amount of expertise and real world experience into the classroom. I was encouraged to interview him for a feature writing class, so I had the added privilege of talking with him one-on-one. He inspired me to apply for an internship after inviting the class for a tour of the News 11 station. I embraced everything this once-in-a-lifetime opportunity offered because it was scheduled especially for my cohort.  It could not have been better timing. Maybe my luck had changed.

  • My advice? There are opportunities everywhere. Some opportunities are not as obvious as mine so you might just have to take a few of Professor Underation’s news classes to recognize when an opportunity presents itself.

When the time came to look for another internship I went to the WTOL website to apply. I heard back within a few days from the internship coordinator, who wanted to set up an interview. The interview was laid back and conversational. It went well to say the least. At the beginning of the interview she told me that I would find out in a few weeks whether I was hired or not. By the end of the interview I was hired. So what caused the change of heart? I was myself and I expressed my passion for broadcast news.

  • My advice? Be yourself, relax and express the passion you have for the line of work you are applying for. Interviewers want to know how much you want to be there. Enthusiasm helps express this, but remember it is an interview, so don’t go overboard.

The internship began two months later as everything and nothing I expected. I signed up to do a little bit of everything at the station instead of picking just one department with the hopes one of them would spark my interest and guide me into a career path.

I was right.

At first I started out following a multi-media journalist on story leads, helping her shoot video and write stories. Then I moved to working on the web. I posted content to the station’s website and learned about web work. This work is great, but it is not what I see myself doing for a career.

I was so determined to find my calling that I stepped out of the newsroom and into the marketing department or, as some journalists call it, the dark side. The two areas are sort of the opposite of each other, which in turn is translated into opposites that can combat each other. The writing style is different with marketing versus news. It is more sensational. I enjoyed this work but it was not as enjoyable as news.

  • My advice? Be patient and don’t give up. There is hope for those who are slower at finding the direction to take towards a career.

It was not until the last month and a half of my internship that I finally had the opportunity to work with producing. I got an offer from my internship coordinator to come in and help her produce the morning show.

I thought this was my big break. And then I showed up for my first day…at six in the morning and then my second day at two in the morning. This rotates each time I work, but it is worth every minute. I got my wish; there is not a lot of murmur from reporters. In fact, some days there is actually no murmur at all. On the days I am there at two I think I am one of four people in the entire building. There is no flashiness, but there is much more excitement. The police scanner is always buzzing with fires, shootings and accidents.

The truth is I would not have it any other way. It is exciting having a deadline and rushing to finish the show rundown.  I like producing because it is all about content. I get to help decide what news to put on the air in addition to making graphics and selecting fonts.

Producing is just as uncertain as it is to be a reporter. Breaking news can completely unravel three hours of work. And so can a guest who doesn’t show up. Things happen, and that is why it is important to have an open mind, be flexible and manage your time wisely.

I took this internship with an open mind, and now I at least know what I want to do with my life. I may not have a job lined up for graduation in a month but my résumé is out there. Thanks to this internship, at least I know where to send it.

  • My final advice? Remember not to get discouraged. A lot of graduates don’t find a job right away. Opportunity awaits, get out there and find it.
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April fools beware

A wickedly good likeness of Dr. M courtesy of the Pulse

By Dr. Diana Montague, Professor of Communication and Senior Correspondent for the Last Laugh

True humor is all in the timing. Getting punk’d on April Fool’s Day may be “gotcha” funny and culturally acceptable for 24 hours, but embarrassing your boss on April 2 may get you a pink slip. (Who has the last laugh then? N’yuk, n’yuk, n’yuk!)

Actually, I’ve never much liked April Fool’s Day. While I love laughter I don’t like surprises, and the Day of Fools is all about guffawing at people caught off guard.  I prefer to see my personal mortification coming at me.

Beyond April 1, not all humor is about humiliation. Scholars who have researched (the humor out of) humor pretty much agree that incongruity is a key component of comedy. We laugh at things that don’t jibe with what we consider to be “normal” or socially acceptable in a given situation, which is why topics that are never socially acceptable are almost always funny (face it—from toddlers to the tottering, everyone laughs at fart jokes).

While humor and laughter are universal in the human experience, individual cultures have their own norms on what is considered funny, which is why being funny, in person or in print, is more difficult than it looks.  Humor is dependent upon time, place, age, cultural background, education level, and shared lexicon, so if you don’t know your audience, your attempt at hilarity can really lay an egg. And while there are old cheesy jokes that seem to have a perpetual half-life (the schtick of barbershop singers comes to mind), some humor, like political cartoons, is fresh for barely one news cycle. How can people keep up with what they should be laughing at?

In a stretched metaphorical sense, creating humor is like baking a cake. Just as flour, sugar oil and eggs aren’t very exciting on their own, with the right whipping speed, temperature and timing you can have a delicious treat that is so much greater than its parts. So goes humor—it takes the right timing and touch to make sure your message comes out light and fluffy, not half-baked.

So get that whoopee cushion humor out of your system soon—the clock is ticking on that last annual laugh of fools.

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Communication works: Profile No. 23

A rare but good problem: Landing a job before graduation

By Kathryn Baumgart, Public Relations Account Coordinator, Laughlin Constable

Heather Snyman, Adrian Poston, Katie Baumgart and Elizabeth Scarff attend the national conference of the Public Relations Student Society of America in Washington D.C.

Searching for your first job out of college can be a very daunting experience. Believe me, I just went through it! I recently accepted a position as a public relations account coordinator at the advertising agency Laughlin Constable.

If you’re interested in a similar career path, the number one piece of advice I can give is to take control of your education early, both inside and outside the classroom. Your education is entirely your own so mold it to fit your aspirations. Here’s how I did this:

  • Take advantage of hands-on classes.

One of my favorite parts about the communication program at Findlay is the amount of real-world, hands-on experience I gained in classes like PR Campaigns, Newswriting and Senior Assessment. I used these opportunities to challenge myself, make mistakes and, most importantly, LEARN. The experiences taught me so much about effective communication and turned into great analogies to refer to during the job interview process!

  • Get involved with organizations outside of the classroom.

Sometimes, the real learning takes place outside the classroom. As a member and leader of UF’s Public Relations Student Society of America chapter, I gained a wealth of leadership and professional skills. I networked with professionals at national and local events, participated in on- and off-campus campaigns and was able to build my professional rapport and my portfolio at the same time.

  • Land a summer internship to continue learning year-round.

I was extremely fortunate to have had incredible internship experiences. (Visit Findlay PRSSA’s website for tips on getting an internship.) During the summer of 2010, I worked as a print production intern at Laughlin Constable; during the summer of 2011, I worked as a public relations intern at the Milwaukee Convention and Visitor’s Bureau, VISIT Milwaukee; and, for the past year, I have worked as a student writer in the UF Office of Public Information. Each of these experiences was invaluable to my education and professional development.

So what’s the next step?

If you’re rounding the last turn of your formal education and you’re looking for your first job, my biggest piece of advice is to network and be patient. Use the experience you’ve gained and the connections you’ve made during the past four years to show employers how marketable you are. And don’t get discouraged if you don’t get the answer you want right away. We work in a rapidly changing business, so be patient, be gracious and don’t give up!

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Communication works: Profile No. 1

Kontar in the field at the Grand Tetons

By Katia Kontar
Multimedia Specialist/Education Program Associate
ANDRILL Science Management Office

(The University of Findlay, 2009)

If it’s spring, seniors on campuses across the country are starting to panic about what comes next. This was me just a few years ago. I was a recent college graduate in between unpaid internships with no job prospects. It took me six months to find a job. So the first lesson is, don’t expect to find work right away. And don’t get discouraged.

Fortunately, every industry needs a good communications specialist. Case in point, with only two undergraduate-level science courses under my belt, I landed a communication position at the ANDRILL Science Management Office. (ANDRILL stands for ANtarctic geological DRILLing.)

Before this job I knew nothing about geological drilling, or any other kind of drilling for that matter. But I was pretty good at event planning, video editing and desktop publishing…not to mention networking. These days you really have to go the extra mile to reach out to potential employers because the job market is very competitive. Lesson No. 2: Use every chance to network even if it seems insignificant.

I was lucky to have my résumé when I happened to run into my future boss at the 2009 American Geophysical Union meeting in San Francisco. When he mentioned a media specialist was leaving in a few months, I handed him my résumé and an electronic portfolio on DVD. Four months later I had the job.

I have been working for ANDRILL a little more than two years. My main responsibilities include organizing and holding educational events; putting together educational materials, both print and digital; and designing promotional materials, such as posters, brochures, and videos.

Some of my favorites

  • I put together this educational publication using Adobe InDesign, Illustrator and Photoshop. This publication is in circulation among a variety of public and private schools and other educational organizations throughout the United States.
  • In summer 2010 I was named a runner-up in the American Geosciences Institute (AGI) photo and video contest “Why do I like working in the field” for this 10-minute documentary I made while participating in the geological exploration of the Yellowstone National Park and the Grand Tetons.

I truly love my job, because it’s never dull. I am always working on new projects with brilliant and fascinating people, with whom I also often travel, both domestically and internationally.

When I started digging around for a job after graduation, who knew I’d end up finding my dream job with ANtarctic geological DRILLing. A recent promotion to Education Program Associate has me wanting to learn even more about the field and about public policy…wanting to return, believe it or not, to the classroom.

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Got work?

With this year’s moody winter, it looks like the most reliable harbinger of spring will be the common college graduate who begins pounding the pavement about this time in search of a job.  If you’ve got one, we’d love to hear about it.

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Required reading: Happy Chemistry 101

By Barbara Glock

Ha ha, he he, ho ho, lol

What’s so funny? It’s Laughter Yoga.

I have been a Yoga instructor for many years and am aware of several kinds of Yoga; however, recently I learned about Laughter Yoga.

What is Laughter Yoga?

According to Wikipedia, Laughter Yoga (Hasyayoga) is a form of yoga employing self-triggered laughter. Laughter Yoga combines unconditional laughter with pranayama (yogic breathing), which provides some physiological and psychological benefits.

The brainchild of Laughter Yoga is Dr. Madan Kataria, a physician from Mumbai, India.  He launched the first Laughter Club at a park on March 13, 1995. Today, it has become a worldwide phenomenon with more than 6,000 Social Laughter Clubs in 60 countries.

Kataria discovered that our body can’t differentiate between pretend and genuine laughter. Both produced the same “Happy Chemistry.”

Research shows that while children laugh up to 400 times a day, adults do it only 17 times a day, on average. In fact, laughter therapy is a big deal and can improve your health in at least 10 different ways.

Laughter is great medicine. It can:

  • Boost your immune system. Makes us less likely to get coughs and colds.
  • Relieve pain. A good chortle has been found to reduce pain.  It releases feel good endorphins into your system that are more powerful than the same amount of morphine
  • Improve your social life. If you can make people laugh, then you’re likely to have more friends, because everyone loves a joker. You’re also likely to achieve more at work: if you have a good sense of humor you’ll be more productive, a better communicator and team player.
  • Help relieve depression. Laughter has long been known to help people who are suffering from the either SAD or full-blown depression. Laughing reduces tension and stress, and lowers anxiety and irritation.
  • Help you find a new mate. Men love women who laugh in their presence and women actually laugh 125% more than men.
  • Give you a mini-work-out. We’ve probably all used, or at least heard, the phrase ‘my sides ache’ after laughing too much. Well, it’s no real surprise. A good belly laugh exercises the diaphragm, contracts your abdominal muscles and also works your shoulders.
  • Protect your heart. According to a study by heart specialists at the University of Maryland, people with heart disease were 40 percent less likely to laugh in a variety of situations compared to people of the same age without heart disease.  Laughter has been found to benefit the way blood flows around the body, reducing the likelihood of heart disease. The research said that 15 minutes of laughter a day is as important for your heart as 30 minutes of exercise three times a week.
  • Lower your blood pressure. People who laugh a lot on a regular basis have lower blood pressure than the average person. When people have a good laugh, the blood pressure increases at first, but then it decreases to levels below normal.
  • Improve your breathing. Laughter empties your lungs of more air than it takes in resulting in a cleansing effect, similar to deep breathing. This is especially helpful for people who are suffering from respiratory ailments, such as asthma.
  • Help you lose weight. Burning off calories by laughing might not sound as if it has much use, but a hearty chuckle raises the heart rate and speeds up the metabolism.

Need a laugh?

Click here to check out Laughing Man Yoga.

He’s already made nearly half a million bust a gut. Or click here to see thousands of laughing people at the Laughter Yoga Conference in India.

What are you waiting for?  Start laughing, chortling, giggling, lol and rotfl.

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Got stage fright, writer’s block? Get Yoga.

By Jeanette Drake

Yoga can be good for a writer’s creativity and it can provide great relaxation techniques to help deal with communication apprehension before a public speaking gig. But if you do it, be sure to protect your neck.

In his new book, The Science of Yoga, New York Times journalist William Broad explores the potential risks. It’s good mood food, according to Broad, but think twice before you do the shoulder stand and the plow. Research shows those poses that put you on your neck could cause clots to form and thus put you at risk for stroke.

Read Barbara Glock’s blog to find out about Laughing Yoga and click here to watch a Feb. 14 interview on the “Colbert Report,” where Broad talks about how Yoga can improve other parts of your life!

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Was Honest Abe a flip-flopper?

A Presidents Day Tribute

By David Foster, Associate Professor of Communication, The University of Findlay

As the GOP primaries continue to heat up, allegations are flying back and forth between the campaigns of Mitt Romney and Newt Gingrich concerning how the other has flip-flopped on key issues. Specifically, Romney’s supporters have accused Gingrich of changing his view on health care while Gingrich’s supporters have accused Romney of flip-flopping on abortion. (Click on the links to see the negative attacks)

Claiming an opponent is a flip-flopper has long been a strategy in U.S. presidential politics. It played a key role in the 1972 election (click on the link and see the top row fifth ad from the left) when Richard Nixon showed George McGovern’s change of positions,  and in 2004 when George W. Bush’s infamous “Windsurfing” commercial exposed John Kerry as a flip-flopper (top row and scroll on the arrow to the right; it is the third commercial on the top row titled “Windsurfing”).

But it may surprise you to learn that Honest Abe, whom many say was the best president ever, also fits this category. A large segment of American citizens were once concerned that Lincoln may have been a flip-flopper. Even though Lincoln is remembered as a great president, some in the South were afraid to completely trust his remarks in his First Inaugural Address.

As I wrote in the American Communication Journal, despite the fact that Lincoln’s views in that address were directed to and were extremely conciliatory towards the South, they were seen as being contradictory to statements he made in his 1858 senatorial debates with Stephen Douglas and with statements he had made in many parts of the U.S. as part of his 1860 presidential campaign. These included statements from stump speeches he gave in Springfield, Ill., in small towns throughout Indiana and Ohio and even in one of his most famous speeches ever—the Cooper Union Address, given in New York just days before the inauguration.

The South, with the nation on the verge of war, didn’t know which Lincoln to believe. Should it be the one who had bitterly attacked slavery? Or, should it be the one who told them in the inaugural “they had nothing to fear—that he would never interfere with slavery where it now existed.” Partially because of the many conflicting views he had expressed over the years, they chose to believe the former. And days after he was sworn in, shots were fired on Fort Sumter and the Civil War began, commencing the bloodiest war in U.S. history and leading to some of our country’s darkest hours.

So, as the charges of flip-flopping fly back and forth among presidential candidates of both parties in this year’s primaries and general election, it is interesting to note that the man many consider to be our nation’s greatest president ever was not immune to the charge of being a flip-flopper himself.

Editor’s Note:  If you like political communication, don’t miss Professor Foster’s seminar on presidential campaign rhetoric (COMM 400) slated for Fall 2012.

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